I’m a second year graphic design student, and I’m considering getting into packaging design when I finish my course next year. It is a really interesting area, I think, because your designs are made tangible, for people to look at, pick up, and hopefully put into their shopping trolley.
Of course there are a lot of factors that determine purchasing decisions, but no one can deny that packaging plays a part. It takes me ages to do my grocery shopping, because I stand there analysing the designs, trying to figure out what works, what doesn’t, and why.
I love seeing things like the photo above, on the packaging for Arnott’s Tim Tams. Even more amusing for me, as I found them while putting away my mum’s groceries.
My mother is notorious for hiding her chocolatey treats. That’s one of the signs of addiction, isn’t it? Luckily, I am pretty good at finding them, and sometimes even when I’m not looking for them. Just this afternoon I found a block of chocolate hidden underneath the plastic bags in the pantry. I am so tempted to re-hide it somewhere else so when she is looking for her hidden treasure, she can’t find it.
Is this uncommon behaviour? If not, where do you keep your secret stash of goodies?